Cello Studios

Made a personal branding for a plate. Named it Cello Studios and I wanted it to show a fun take on the very corporate serif and san serif fonts we use. Challenge: I needed to loosen the strict tone of corporate serif and sans serif fonts.Solution: I reshaped the type into lighter forms with clear spacing. I kept the system simple so the identity felt direct and easy to read. Made use of cobalt blue to add a big pop of color.